Ryosuke Uehara’s calendar for 2017 is called “FOLD 12 |’17.” This is the sixth year of this 3-D calendar where you can turn the pages and hold them in place using an attached clip. A new feature of “folding” was added to this calendar, so we asked him about the ideas that are incorporated in the calendar, and his thoughts on the production process.


– So what do you think of the new calendar?

The calendars I’ve designed for the past 5 years were the ROLL 3D calendars where the pages are turned and held in place. In the beginning, I thought of doing the same thing for this year’s calendar, but I had a little change of heart, so I thought of something else that’s a little different.


▲The 2016 calendar “ROLL12|’16” that utilized the typeface Helvetica

– You thought about going into two directions at first, right?

Yes, I did.   It was a design that was borne out of repeated testing. I liked how conceptual it was, and how it was the plainest one that I’ve done, but this time, I decided to challenge myself and go in a slightly different direction. The people I’ve been working with up to this point have also changed, so the mood has also changed completely. But I did feel that I would somehow betray our customers if I had a completely different idea for the calendar. So I thought that they would be happy if I expanded on last year’s idea and created a calendar where the design would come into completion when the front pages and the back pages are connected by turning the page and having it held in place.

– And up to this point, you’ve rolled out a new design every year, right?

In my experience, it’s easier for the stores to carry these calendars if they are an extension or an expansion of previous ones, and I’ve also been asked to keep including the same structure. So this time, what used to be a curved, turned page is now neatly folded. It was by trial and error that I figured out how to deal with a folded calendar. It was quite difficult. Ultimately, by folding it, I managed to create a single rectangular universe here.

– I see. It looks as if there are two rectangular-shaped papers on top of each other.

But this part (the lower edge) is cut off. Normally, this corner would be sticking out, and that will make the paper really rectangular-shaped. Actually, I got hung up about this edge for a while, but I realized while I was designing that surprisingly, the calendar would be complete by using this design processing technique.


▲A blue   appears when the page is folded. The lower left edge is cut off so it’s not completely rectangular-shaped.

– I see.

To put it another way, this part’s good. The edge that’s cut off is good. That’s why it was inevitable to have this shape, and this part was also related to the design of the numbers. But how to cut the edge off was important, so designer Mr. Iwanaga and I had to figure out through trial and error where exactly we should cut it off. This calendar’s design is basically close to the ROLL calendar. The numbers and the way the months are displayed   last year’s design, but the concept is clearly different.

– That’s right, the basic approach is different.

Yes. ROLL was completed as a calendar by “rolling” it, but this time, folding the paper creates a different outlook – it’s as if we were creating a frame. It’s a little different (from ROLL).

– In the ROLL series, you were particular about choosing the type of paper every year. How was it this time?

Recently, my favorite paper is called “ ,” and we used that. It’s a rather strange paper because it’s both smooth and granular. These (textures) are also one of the good features (of the calendar).


– Oh it is, it feels really different to the touch. The paper will also look completely different depending on the color printed on it, right?

Yes. One side is smooth and the other side is  , so when it’s printed the colors will change. There will be a subtle difference in color on both sides, so we asked the printer to make it the same color on both sides. We asked them for a special blend of inks to make this calendar.

– The printer must have had a hard time too.

Yes, they did. They really paid attention to the smallest details.

– Was there an intention in the color scheme that you chose?

I thought that the overall coloring should be on the pretty side, so I decided on the colors by looking at how they balanced each other. There are no primary colors. I muddied the colors a bit, and they are a little one-sided. The green’s a dark shade of green, the pink’s bright – I was conscious of choosing colors that felt pleasant.

– The colors also become a part of a room’s decor.

Yes, that’s right. This month’s (October) rather good (laughs).


– Thank you!


▼You can purchase the 2017 FOLD12|’17 calendar designed by Ryosuke Uehara here:
D-BROS MAGAZINE features the thoughts and behind-the-scenes stories of the designers who create our calendars and diaries. We hope that you will read those articles too.
We Asked the Designers of the 2017 D-BROS Calendar “JUMP” About Their Thoughts on the Production Process (Part 1)
We Asked the Designers of the 2017 D-BROS Calendar “JUMP” About Their Thoughts on the Production Process (Part 2)
Creator’s Diary 2017: From Start to Finish (Useful Information)
Creator’s Diary 2017: From Start to Finish (The Fore Edge)
Creator’s Diary 2017: From Start to Finish (Finished Product)

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