Coinciding with the arrival of spring, we offer our flower vase in new colors. This is the fifteenth iteration in our flower vase series, and our new vase is two-toned with a modern design. We talked to Mr. Ryosuke Uehara and Ms. Yoshie Watanabe of KIGI who were the art directors that undertook a new challenge for this new design.


–Please tell us about the concept for this new flower vase.

Uehara: We’ve always focused on the vase’s shape, and then thought of the pattern (motif/decor), but this time we got rid of the idea of the pattern. The new challenge was creating a flower vase that was not in the shape of a flower vase for the first time.


▲It’s the first time that color was printed on the neck of the vase.

–Indeed! I can see that the neck of the vase was designed too.

Uehara: If a designer specializing in product design designed this vase, he or she would probably have zeroed in on this in the earlier stages of designing, but because we design based on graphic design, the silhouette of the vase was important to us. Right from the very beginning (when the first version was launched), a product like this has never existed, so we thought that it was appropriate to have a design that was shaped like a flower vase during this product’s debut, so that we could also let people know that “this is indeed a flower vase.”


▲The first design wherein particular attention was given to the shape

–It’s been thirteen years since the first flower vase launched.

Uehara: Yes, that’s right. We’ve been designing this flower vase since its debut, and while there’s also the matter of why we didn’t really pay much attention to being particular about it being in the shape of a flower vase, we’ve also made it a point not to come up with ideas about making sure that it’s in the shape of a flower vase. The D-BROS flower vase has considerably taken root, and many people know about it already so I think it’s ok now to think about the next step.

–What is that next step?

Uehara: Well, actually, more than the next step, maybe (I) should think more flexibly and broaden my thinking more.

–I heard that you were quite particular about the difference in the feel of the material this time.

Watanabe: The upper part of the vase has an opaque, matte finish and the lower part is transparent, so when you pour the water in, the lower part will look radiantly beautiful. The people at the factory were worried if we could successfully bring out the difference in the feel of the material using this material, but in the end it came out quite nicely.

Uehara: Because of the simplicity of the design, we wanted to be particular about this matte feel in the material. We used a special coating called matt varnish that was printed on the surface of the vase.


▲One can enjoy the difference in the feel of the material – the upper part has an opaque, matte finish, while the lower part is transparent.

Watanabe: Whenever we finish designing a flower vase, I always think “it’s so nice,” but this time I’m really very pleased with this design. It’s probably my favorite among all of the designs.

Uehara: But we were also anxious. Because it’s a product wherein the pattern (motif/decor) is precisely the reason why it looks like a pretty flower vase, we were wondering if this new design could work.

–That’s true. It’s a bit enigmatic, isn’t it?

Uehara: It is, isn’t it? But this is its original shape. I think because it’s quite conspicuous with its two-toned color, you don’t notice its enigmatic shape. We’ve shifted our way of thinking from pursuing the vase’s shape through the use of pattern and portraying the vase as made of glass, to designing in a way that we derive pleasure from the feel of the vinyl material.

–I see. Will there be a chance of developing this design in the future?

Uehara: Well, we could put some graphics in the design of this kind of flower vase – surprisingly I think that could work. I have a feeling that we’ll be able to create something interesting in our next step.

Watanabe: Up to this point, we’ve designed the flower vase in various ways, but each time I think there’s more that can be done.

Uehara: Just like in glass and ceramic flower vases, I hope I could create various designs for the vinyl flower vase, as a genre in its own right.

–How do you come up with ideas for the theme of each flower vase?

Uehara: Different things are related to our way of coming up with ideas – what’s in vogue at the time; trying to have a good balance with the previous design; how to surprise the user. We come up with a lot of ideas, but that doesn’t mean that all of them will turn out well. Design is borne out of verification upon verification each time.

–Lastly, can you recommend a flower arrangement that suits this new design?

Uehara: I think that simply putting in one big flower would be cool.

Watanabe: The design surprisingly suits any kind of flower, so I hope that our customers wouldn’t worry about the arrangement too much – I hope they would use this vase in a casual, lighthearted way.

The new flower vase is available now.

▼It is available for purchase on the D-BROS TOKYO!

▼Buck issues about “Kigi”
Part 3 of A Dialogue with Satoru Miyata (First Half), with Two Guests from KIGI (Ryosuke Uehara and Yoshie Watanabe)
Part 3 of A Dialogue with Satoru Miyata (Second Half), with Two Guests from KIGI (Ryosuke Uehara and Yoshie Watanabe)
Interviewing D-BROS Art Director Ryosuke Uehara of Kigi about his Thoughts on the Production Process of “ROLL12|’16,” the 5th Installment of D-BROS’s Calendars for 2016.
A World of Colors Drawn by Yoshie Watanabe, the Creator of “names of colors”: the 4th Installment of D-BROS’s Calendars for 2016.