Hello, I am the designer Iwanaga. This is a continuation of my previous post, and it is about a product (handkerchiefs) available at the our newly-opened store in GINZA SIX.

As I’ve written in my previous post, it took two years from the conceptualization of our kamon (family crest) products up until their launch. When it was decided that we would create a book that categorizes kamon, we also decided to use kamon in various items with the aim of popularizing kamon and making people rediscover them.

>>You can read my previous post, “Folding Fans and Sophistication” here.

First, we chose 8 kamon that are suitable for handkerchiefs from among the 350 kamon that we chose to feature in the book, which were chosen from approximately 20,000 existing kamon. From those 8 kamon, we narrowed it down further to 5 kamon after analyzing their designs, costs, user-friendliness, and others in detail.


From the upper left: “Konoha Sailboat,” “Circle of Three Pine Needles Chasing Each Other,” “Round Crane in a Hermitage,” “Altered Japanese Emperor Oak Leaves,” “House of Kitashirakawa Chrysanthemum” kamon

Some kamon have auspicious connotations, which make them perfect for gift-giving. Pine means “perpetual youth and longevity,” crane means “longevity,” Japanese emperor oak leaves mean “prosperity,” and chrysanthemum means “nobleness.”

Once the kamon were chosen, we had to figure out the designs. Just like our folding fans, we wanted people to see beautiful designs instead of the old-style kamon, so we adopted “sophistication” as our theme, and expressed the designs with colors that would also be design attributes.

Once the designs were chosen, we had to figure out how to print them. We tried plain printing and various specialized printing methods such as flock printing, but none of them went well. So after much testing, we decided on embroidery to match the noble impression that kamon has.

I have not heard of this before, but apparently there are many kinds of embroidery. I consulted with embroiderers which embroidery would match which kamon, and repeatedly considered which kind to use.

One design feature was using a different type of embroidery (we used two kinds of embroidery) in different parts of the kamon.

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Handkerchiefs originated a very long time ago, in about 3000 BCE. It is said that they already existed during Egyptian civilization, and it is believed that the upper classes used them.

In modern times, handkerchiefs are used as part of daily grooming and etiquette. We hope that these handkerchiefs will, in their own little way, help in making you even more stylish and sophisticated.


▼D-BROS at GINZA SIX products which won the ADC Member Award may be purchased at the D-BROS ONLINE SHOP.

▼Back issues about D-BROS at GINZA SIX
Bamboo Chopsticks
Folding Fans and Sophistication
A Book About Kamon, Exclusively for Our GINZA SIX Store
Part 6 of a Dialogue with Satoru Miyata – The D-BROS GINZA SIX Store as a New Endeavor
D-BROS’s Traditional Crafts Project “D-BROS at GINZA SIX” Wins the ADC Member Award!
Lacquered Bunkobako (Stationery and Letter Boxes): Traditional Crafts Meet Limited Edition Products to Commemorate the Opening of D-BROS GINZA SIX
The D-BROS GINZA SIX STORE, A New Concept Store by D-BROS is Now Open!

▼Back issues about Kazuya Iwanaga
Folding Fans and Sophistication
We Asked the Designer of the 2017 D-BROS Calendar “Typeface Calendar” About His Thoughts on the Calendar’s Production Process
The Life of a Designer, Vol. 5: Mr. Kazuya Iwanaga Tells us About His Everyday Life
Creator’s Diary 2017: From Start to Finish (Finished Product)
Creator’s Diary 2017: From Start to Finish (The Fore Edge)
Creator’s Diary 2017: From Start to Finish (Useful Information)
Creator’s Diary: From Start to Finish (Completed Version)
CREATOR’S DIARY: From Start to Finish (Main Body)

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